Carber’s Copy

  Introduction     In today’s fast paced digital landscape, brands have to do more than just “make a post” they must connect with the audience. My social media audit puts E.L.F Cosmetics presence on Instagram and TikTok under the microscope to do a full analyzation. Since Instagram and TikTok are the two most influential platforms in the beauty industry I decided to zone in on E.L.F’s presences on these apps. E.L.F is know for its accessible price point, and inclusive branding. The goal of this social media analyzation is to evaluate how effectively E.L.F engages audiences, identify performance trends, and recommend data driven strategies to elevate its already very strong social medial footprint.  Audit Repot for TikTok (@elfyeah)   Data Collected: Likes (past 25 posts): 881,288 Comments: 9,604 Views: 35,469,300 Followers: 2.5 Million Total Profile Likes: 56 Million Engaging Trends and Content Effectiveness:     E.L.F’s TikTok presence truly demonstra...

ABOUT ME  Hi, my name is Delaney! I’m 19 years old and I grew up in Iowa, but right now I live in Michigan because I go to Grand Valley State University. Moving here for college was honestly a big step for me, since it meant leaving behind everything that felt familiar, but I’ve always been pretty independent and open to trying new things. I think pushing myself outside of my comfort zone has already helped me grow a lot, both as a student and as a person. At Grand Valley, I’m majoring in Management and minoring in Advertising and Public Relations. I like the combination because management is more about leadership, organization, and strategy, while Ad and PR let me explore the creative side of communication. It feels like a good mix for me because I enjoy planning and problem solving but also love coming up with new ideas and finding ways to connect with people. A huge part of my life here has been joining Gamma Phi Beta. Being in my sorority has given me not just friendships, but ...