E.L.F. Cosmetics: A Social Media Glow-Up :How Authentic Engagement Powers a Beauty Giant
Introduction In today’s fast paced digital landscape, brands have to do more than just “make a post” they must connect with the audience. My social media audit puts E.L.F Cosmetics presence on Instagram and TikTok under the microscope to do a full analyzation. Since Instagram and TikTok are the two most influential platforms in the beauty industry I decided to zone in on E.L.F’s presences on these apps. E.L.F is know for its accessible price point, and inclusive branding. The goal of this social media analyzation is to evaluate how effectively E.L.F engages audiences, identify performance trends, and recommend data driven strategies to elevate its already very strong social medial footprint. Audit Repot for TikTok (@elfyeah) Data Collected: Likes (past 25 posts): 881,288 Comments: 9,604 Views: 35,469,300 Followers: 2.5 Million Total Profile Likes: 56 Million Engaging Trends and Content Effectiveness: E.L.F’s TikTok presence truly demonstra...